Low engagement on your Instagram posts lately? You’re not alone!

With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement.Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. So don’t be disheartened by a little competition!

Here are 10 ways that you can level-up your Instagram strategy and increase Instagram engagement in 2020:

#1: Create “Savable” Content for Your Feed

This year, Instagram comments and saves are more important than ever. This will boost the engagement rate on your post. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.

#2: Start Conversations with Instagram Stories Stickers

The growing popularity of IG Stories made Instagram innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.

Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

Tip #3: Open Up About Your Brand

Make it personal!  We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it!

A high level of authenticity can go a long way in building a stronger connection to your audience.

Tip #4: Write Longer Captions

One of the easiest ways of improving your Instagram engagement is simply writing longer captions. After research we can say this year’s average caption length of 405 characters should be optimal— which averages out to be 65-70 words!

Tip #5: Create More Video Content

By incorporating more video content into your content plans, you’re almost guaranteed to get more engagement across your profile.

Tip #6: Pay Closer Attention to Your Hashtags

One of the best ways to reach your audience is to use the right hashtags. If you want to increase your Instagram engagement, understanding which hashtags are driving more people to your posts is really important. Create groups of hashtags suitable for specific topics. Always use the location hashtags and find interesting pages which you can tag with this. If your picture is taken in Bali, use hashtags #bali #balilife #balilove and tag for example the Bali account @Balilivin in your post for extra exposure.

Tip #7: Repost Content in Stories

Did you know that you can repost a feed post to your Instagram Stories?

It’s a handy feature from Instagram that allows your audience to share your content with their followers. Which in turn, will help you reach even more people without spending time on this.

Tip #8: Stay Active after Posting

After you published a post, it’s important to engage with your audience. Stay online for about 60 minutes and interact with people commenting or liking your post. Can you get into a deeper conversation with them? Are they already following you and do you follow them?

Tip #9: Collaboration is Key

Find interesting Collaborate with people to reach both audiences. Crosstag eachother’s accounts for the ultimate engagement. You collaborate with other accounts arranging Shoutouts, work with Influencers or set up a giveaway.

Tip #10: Add an Element of Fun

More and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And it’s working!

No idea how to start with above or just no time to do it?Contact me for a FREE Instagram Analysis of your page or hire me as your Instagram Manager